> For the complete documentation index, see [llms.txt](https://docs.awenetwork.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.awenetwork.ai/infrastructure/overview/world.fun/world-launches.md).

# World Launches

### Overview

**World Launches** are a core mechanism within the AWE ecosystem that enable the creation, discovery, and funding of AI-native onchain projects. Each World Launch represents a living, evolving experience — a simulation, game, or intelligent application where users can explore and interact *before* a token goes live.

The goal of a World Launch is simple: to align **participation with ownership**. Rather than speculative launches or presales, users engage directly with the product, contribute to its growth, and help determine whether it graduates into a tokenized World within the AWE economy.

### How It Works

1. **Create and Deploy a World**\
   Builders can deploy AI-native Worlds, from autonomous simulations to multi-agent games, directly through World.fun or other AWE-integrated launch surfaces.
2. **Experience First**\
   Each World is live, interactive, and fully onchain. Users can observe and interact with agents, explore the environment, and understand the underlying intelligence before contributing.
3. **Participate and Contribute**\
   During the campaign window, users can contribute in approved assets such as **USDC**, which are partially paired with **$AWE** to create liquidity after the raise. Participation may also unlock in-game access, special roles, or early community recognition.
4. **Community Governance**\
   Launch progression is determined through **AWE Governance**. Each proposed World Launch goes through a Snapshot vote where $AWE holders decide whether the World should proceed to token launch. This ensures alignment between ecosystem participants and project creators.
5. **Tokenization and Liquidity**\
   Once approved, liquidity is deployed automatically. Tokens become claimable, and a live market forms around the World’s onchain activity, creating a direct link between usage, performance, and value.

### Why It Matters

World Launches redefine how onchain products go to market. They are designed for:

* **Games** where agents evolve and adapt.
* **Simulations** where outcomes emerge from intelligent interactions.
* **Applications** where AI is the interface, not an added layer.

This model ensures that adoption comes before speculation, and every launch reflects real engagement, not just hype.


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